The Edinburgh Woollen Mill has 192 mainstream high street stores selling ladies and menswear for the 45 plus customer. Outlets are located in a wide variety of market and provincial towns, 70 per cent of which are positioned south of Birmingham.
Tourist Shops and Visitor Centres
We have 94 speciality tourist stores, where gift items and other products reflect the stores location. The outlets, which trade under an individual, often local, fascia, are in key tourist locations throughout the UK - 60 per cent of which are in Scotland. Many stores are on busy tourist routes and benefit from coach visits where food service and exhibitions are all part of the attraction.
There are 28 destination sites which contain all of the Group's concepts and other brands to increase their attractiveness as a retail destination. The sites trade under local, individual fascias such as Antartex Village, Masson Mill, Kernow Mill, Mackinnon Mills, and as anchor tenants in larger developments like Wilton Shopping Village.
As well as our core customers of the 60s plus market, EWM has now started to present its product to the 45 to 60 year old market (the fastest growing UK age group). We constantly liaise with suppliers and the Group's associate manufacturing companies to provide a fresh and diverse clothing range for these markets.
The Edinburgh Woollen Mill is closely involved in every aspect of the development cycle of a natural woollen product - from processing raw material, through production of yarn and cloth to the design and manufacture of the garment. By maintaining total control in this way, we have built a good reputation for providing the finest quality merchandise at the best possible value.